Football, Politics and Advertising

Football, Politics and Advertising


Nike has announced that they will release a new ad featuring Colin Kaepernick, former NFL quarterback. Kaepernick is most known for protesting police brutality and inequality by kneeling during the national anthem before NFL games. This protest sparked a national debate, one that is still raging today.

The new Nike ad says, “Believe in something. Even if it means sacrificing everything.”

Joe’s Perspective: While I refuse to give my opinion on this matter, I will say that Nike appears to have weighed in on this matter. For good or for ill, Nike has sided with the protesters. It will be interesting to see how this one shakes out. Will many Americans protest Nike or demand the ad be pulled? Will it hurt sales or help sales? Is it a bold move or a dumb move? Only time will tell.  It will be fascinating to see how this plays out in the upcoming weeks and months.

Your Turn: What is your opinion of Nike’s new ad? How do you think it will play out in the court of public opinion?

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  1. I think that it is a bold move for Nike, but they are showing that they stand with everyone, and this could help over all with the situation.

  2. I was definitely surprised when I heard this news, but I think that it is a smart move. Even though people may not have agreed with Kaepernick’s statement, the main purpose is to “just do it” for what you believe in, so because that is the underlying point of Nike’s move, I think this will prove to be a success and an inspiration, no matter that Kaepernick’s controversy is the face of it.

  3. I think it is very bold of Nike to make a stance on this kind of issue. Kneeling during the national anthem has received a lot of negative attention in the past few years, but Nike chose to look past what people say is wrong and look at why it may be a good thing. Their choice with Kaepernick was a strategic one because he can not be penalize due to the fact that he no longer plays the game, but his name is large enough that it makes their statement very clear.

  4. Even though there is an overwhelming amount of negativity regarding this issue, I believe that Nike made the right decision with Kaepernick, who was standing up for what he believed. The quote “Believe in something, even if it means sacrificing everything” shows truth in the modern era, since how you look at something could be harshly criticized, even if it is what you stand for.

  5. I agree with Nike’s new ad, Kaepernick believed in something so he did it. Just like “Just Do It”. I think more people will start going to Nike because of this.

  6. I like and agree with Nike’s new ad because even though there is a political feud behind the featured player and what he stands for, the message is meaningful. You have to be willing to make sacrifices to stand up for what you believe in and like Nike’s slogan “just do it.”

  7. This was a bold move but I think it is good. “Just do it” is nike’s motto and that’s what he did he just did it for what he believed in and I think that’s important

  8. I’m not sure if using such a divisive person was a good choice. They could’ve chosen someone else. The message was good but they also did it for people to start talking about it and that’s what they got.

  9. When Nike announced this, I was suprised by the news, but I understand why they decided to put out a new ad featuring Colin Kaepernick. The statement they are making by putting out this ad fits the message their company tends to convey. They are putting out a strong opinion on a controversial topic, which tells people to not be afraid to say what they believe, even if others disagree.

  10. When Nike announced this new ad, I was suprised to hear the news, but I understand what they are trying to do from a business standpoint. Nike is making a big move by partnering with Colin Kaepernick on this ad. I think this move fits their company’s message well. It tells people to not be afraid to say what you believe, even if others disagree.

  11. I think that Nike made a bold decision to include Kaepernick in their ad, but I think people should be able to state their opinion and believe what they want and receive no back lash on it. it’s their personal opinion and they can think what they want. yes, kneeling during the anthem has received some negative attention, but the whole point of the ad is to encourage people to go outside their comfort zone and “ just do it “ and if that’s the way they choose to show there opinion, then so be it.

  12. Nike definitely made a bold decision to feature such a controversial player in their ad, however it could be a smart move in the long run because many people in the younger generation side with Colin Kaepernick and the kneeling movement. I guess we will just have to see what happens.

  13. I don’t like this ad at all.Colin Kaepernick didn’t sacrifice anything he was not a very good quarterback after his Super Bowl.When he takes a knee for the anthem he’s disrespecting everything the country has earned.He has not been oppressed he has been offered multiple contracts but he didn’t take them because it wasent the money he wanted.